Lifestyle / Skating · 2024

AG ZEN

A trend-led lifestyle sneaker — relaxed, elevated, made for the daily rotation.
Concept
AG ZEN concept
_Concept

With AG
Gordon has always had extremely strict requirements for his fashion.
After communicating with him this time, we determined the style he wanted.
We designed shoes with laces on the popular bread-shoe silhouette,
ensuring the overall texture of the leather surface.

_Design

Market version
The retail version features a more popular and mass-appeal colour scheme,
making it no longer distant from the average person's attire,
and it can achieve a great vibe anytime it's shared.

_On foot

PE vision
The rich structure on the shoe surface makes it brimming with material possibilities.
When making PE for players like Gordon, Yogi, Lü Xiaoming and others,
we tried various materials including patent leather, nubuck, top-grain leather, corduroy, and more.
At the same time, the double-layer double-lacing structure also
allows for endless possibilities in colour matching.

Colourways
_Colourways

For clean fit
After good feedback on V1, we launched the V2 version,
with a simpler upper structure and smoother lines, based on market trends.

_Product
_Detail
Model — AG ZEN Lifestyle
Category — Lifestyle / Skating
Year — 2024

AG ZEN — a bread-shoe silhouette built around Gordon's fashion sense, refined into a market-ready lifestyle line.