AG 7
Over the years Gordon has grown from a young dunker
into a steady, razor-sharp leader —
powerful and explosive, yet clear-headed and dependable.
From this duality, AG7 springs from his poised judgment and overwhelming dominance,
splitting the logo into facets.
A more minimal, one-piece upper unlocks richer variation in line and texture.
A new Tai Chi expression,
a new logo presentation,
a new silhouette
In the past we often pushed Gordon's Yin-Yang logo as the strong visual point. This time we enlarged it to cover the sole and upper, placing the yin-yang dividing line at the seam between upper and sole and folding it into the new large colour-separation logic. Leap up and you see the giant half-AG logo.
Over the years, Aaron Gordon has evolved from a young high-flyer
into a composed game-closing finisher.
Possessing immense physical strength and explosive power,
he has also grown more level-headed and dependable on court.
Drawing inspiration from this dual-sided character,
the AG7 design originates from his poised judgment and overwhelming athletic dominance.
The logo is split into positive and negative facets,
which are interpreted differently across the upper.
The overall aesthetic is streamlined.
The one-piece upper unlocks rich linear variations and diverse textural expressions.
Equipped with a new shoe last and featuring an elevated toe spring,
the shoe delivers superior roll-through sensation,
enabling smoother takeoffs, strides and shooting power transfer.
Readjust
Clearly, everyone didn't appreciate such an implicit expression.
Moreover, using a last with a higher toe spring to enhance bounce
has also led people to suspect that this generation may be too dynamic
and have lost the strong stability that the Gordon series has always had.
Therefore, we've made some more mainstream changes to the shoes,
reinforcing the visual of the Gordon logo,
with all structures interconnected.
In the changes,
the shoes' temperament has also shifted.
We gradually transformed them from individually distinctive sneakers
and signature shoes to more universally applicable team basketball shoes.
Everything started from the concept of yin and yang,
with lines flowing between the sole and the upper part of the shoe.
